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LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING

Dayeon Choi, Yuri Seo, Felix Septianto, Eunju Ko
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401865
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1270
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
luxury brand customizationsubjective well-beingbehavioral well-beingself-authenticityluxury consumption
저자
  • Dayeon Choi(Yonsei University)
  • Yuri Seo(University of Auckland Business School)
  • Felix Septianto(University of Auckland Business School)
  • Eunju Ko(Yonsei University)
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