LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING - koreascholar

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LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING

Dayeon Choi, Yuri Seo, Felix Septianto, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401865

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1270

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand customization subjective well-being behavioral well-being self-authenticity luxury consumption

저자

Dayeon Choi(Yonsei University)
Yuri Seo(University of Auckland Business School)
Felix Septianto(University of Auckland Business School)
Eunju Ko(Yonsei University)

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