WHEN CAN A TECHNOLOGY-BASED SALESPERSON REPLACE A HUMAN: THE ROLE OF RELATIONSHIP LIFECYCLE - koreascholar

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WHEN CAN A TECHNOLOGY-BASED SALESPERSON REPLACE A HUMAN: THE ROLE OF RELATIONSHIP LIFECYCLE

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URLhttps://db.koreascholar.com/Article/Detail/401867

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1278

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

technology-based non-human salesperson buyer-seller relationship customer relationship life cycle theory of AI job replacement

저자

Woojung Chang(University of Seoul)

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