How Consumers Become Ambivalent in Social Settings: The Comparison of Novel and Non-Novel Topics - koreascholar

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How Consumers Become Ambivalent in Social Settings: The Comparison of Novel and Non-Novel Topics

Su Yun Bae, Duane Wegener, Milos Bujisic

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401869

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1281-1282

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

agreement effects emotional intelligence social influences subjective ambivalence

저자

Su Yun Bae(Bowling Green State University)
Duane Wegener(Ohio State University)
Milos Bujisic(New York University)

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