THE ROLE OF VALUES ON TOURIST’S BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES - koreascholar

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THE ROLE OF VALUES ON TOURIST’S BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES

Wooyang Kim, Hyun-Sang An, Quing-Lin Li

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401870

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1283-1284

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

perceived value cultural property values consumption values behavioral intention to visit.

저자

Wooyang Kim(Minnesota State University – Moorhead)
Hyun-Sang An(Minnesota State University – Moorhead)
Quing-Lin Li(Konkuk University)

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