STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM - koreascholar

논문 상세보기

STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM

Jae Min Jung, Jillian Muñoz, Jarrod Griffin, Cailin Kuchenbecker, Stephanie Muñoz

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401873

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1291

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

product origin local labels state-of-origin labels locally-made consumer behavior

저자

Jae Min Jung(California State Polytechnic University)
Jillian Muñoz(California State Polytechnic University)
Jarrod Griffin(California State Polytechnic University)
Cailin Kuchenbecker(California State Polytechnic University)
Stephanie Muñoz(California State Polytechnic University)

같은 권호 다른 논문