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DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM

Amélia Brandão, Mahesh Gadekar
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401875
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1297-1300
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
digital marketingcase studybrandingpositioningemailbidding
목차
EXTENDED ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
METHODOLOGY
RESULTS
DISCUSSION
REFERENCES
저자
  • Mahesh Gadekar(International School of Business & Media)
  • Amélia Brandão(University of Porto)
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