논문 상세보기

“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401876
모든 회원에게 무료로 제공됩니다.
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
목차
EXTENDED ABSTRACT
INTRODUCTION
ORIGINS OF OCOP
VIETNAM AND OCOP
DEVELOPMENT OF A MARKETING STRATEGY
References available on request
저자
  • STEVE KOPP(UNIVERSITY OF ARKANSAS)
  • BACH KIM(CAN THO UNIVERSITY)
  • VOHONG TU(CAN THO UNIVERSITY)