GUILT OR SHAME? THE EFFECTIVE MESSAGE TO PREVENT CONSUMERS’ UNETHICAL BEHAVIOR - koreascholar

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GUILT OR SHAME? THE EFFECTIVE MESSAGE TO PREVENT CONSUMERS’ UNETHICAL BEHAVIOR

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401878

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1311

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

unethical behavior guilt shame perspective-taking

저자

Atsuko Inoue(Seikei University)

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