DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES: A CROSS-CULTURAL COMPARISON - koreascholar

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DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES: A CROSS-CULTURAL COMPARISON

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401881

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1328

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media marketing strategy marketing management cross-cultural study grounded theory

저자

Fang Fang Li(University of Vaasa)

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