논문 상세보기
CUSTOMER PARTICIPATION AND THE ROLE OF RELATIONSHIP LENGTH
2020 Global Marketing Conference at Seoul (2020.11)
pp.1335-1345
pp.1335-1345
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
목차
ABSTRACT
Introduction
Background and Conceptual Framework
Moderating effect of relationship length
Methodology
Sample
Reliability and validity
Statistical analysis
Discussion
Managerial Implications
References
Introduction
Background and Conceptual Framework
Moderating effect of relationship length
Methodology
Sample
Reliability and validity
Statistical analysis
Discussion
Managerial Implications
References
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