The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouse(eWOM) - koreascholar

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The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouse(eWOM)

Hyukjin Jung, Joonheui Bae, Dong Mo Koo, Minyoung Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401885

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1347

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

corporate social responsibility CSR corporate social irresponsibility CSIR company’s size needs for self-expression electronic word of mouse eWOM

저자

Hyukjin Jung(Kyungpook National University)
Joonheui Bae(Kyungpook National University)
Dong Mo Koo(Kyungpook National University)
Minyoung Lee(Kyungpook National University)

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