ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING - koreascholar

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ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING

Tungyun Liu, Eunju Ko, Heeju Chae

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401886

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1348

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

mobile visual search on-line fashion retailing customer commitment consumer perceived value usage intention online shopping orientation

저자

Tungyun Liu(Yonsei University)
Eunju Ko(Yonsei University)
Heeju Chae(Kyungsung University)

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