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IMPACTS OF ONLINE REVIEWS ON CONSUMERS' DECISION-MAKING: APPLICATION OF TOPIC MODELING IN RESTAURANT SERVICES

Fangzhou Li, Zhen Li, Shuai Yang, Ken Ishibashi
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401888
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1350
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
online customer reviewsconsumers' decision-makingprospect theorycontent analysistopic modelingpanel estimation
저자
  • Fangzhou Li(Kobe University)
  • Zhen Li(Toyo University)
  • Shuai Yang(Donghua University)
  • Ken Ishibashi(University of Hyogo)
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