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LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING
2020 Global Marketing Conference at Seoul (2020.11)
pp.1351-1354
pp.1351-1354
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
초록
This research was conducted to examine the antecedents of perceived service quality (PSQ) factors in Airbnb by using Big Data and Artificial Intelligence. The findings include that the SERVQUAL model requires adjustment in this context, and it is well-enhanced by cognitive and attitudinal factors, including intimacy, authenticity, privacy, and security.
목차
ABSTRACT
INTRODUCTION
DATA AND METHODOLOGY
RESULTS AND DISCUSSION
REFERENCES
INTRODUCTION
DATA AND METHODOLOGY
RESULTS AND DISCUSSION
REFERENCES
저자
