HOW TIME MODERATES THE RELATIONSHIP BETWEEN BIG DATA ANALYTICS USE AND COMPANY PERFORMANCE - koreascholar

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HOW TIME MODERATES THE RELATIONSHIP BETWEEN BIG DATA ANALYTICS USE AND COMPANY PERFORMANCE

Hallikainen Heli, Laukkanen Tommi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401890

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1355

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

big data analytics company performance EBIT margin time moderation

저자

Hallikainen Heli(University of Eastern Finland)
Laukkanen Tommi(University of Eastern Finland)

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