UNDERSTANDING SERVICE EXCLUSION THROUGH VALUE CO-CREATION PARADIGM - koreascholar

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UNDERSTANDING SERVICE EXCLUSION THROUGH VALUE CO-CREATION PARADIGM

Sajith Siriwardana, Gaurangi Laud, Rajesh Rajaguru

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401892

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1357-1358

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

power dynamics service-dominant logic service exclusion transformative service research

저자

Rajesh Rajaguru(University of Tasmania)
Gaurangi Laud(University of Tasmania)
Sajith Siriwardana(University of Tasmania)

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