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UNDERSTANDING SERVICE EXCLUSION THROUGH VALUE CO-CREATION PARADIGM

Sajith Siriwardana, Gaurangi Laud, Rajesh Rajaguru
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  • URLhttps://db.koreascholar.com/Article/Detail/401892
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1357-1358
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
power dynamicsservice-dominant logicservice exclusiontransformative service research
저자
  • Sajith Siriwardana(University of Tasmania)
  • Gaurangi Laud(University of Tasmania)
  • Rajesh Rajaguru(University of Tasmania)
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양식 선택

Sajith Siriwardana, Gaurangi Laud, Rajesh Rajaguru. (2020). UNDERSTANDING SERVICE EXCLUSION THROUGH VALUE CO-CREATION PARADIGM. 2020 Global Marketing Conference at Seoul, 1357-1358.

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