PARDOXICAL EFFECT OF COOPETITION IN NEW PRODUCT DEVELOPMENT - koreascholar

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PARDOXICAL EFFECT OF COOPETITION IN NEW PRODUCT DEVELOPMENT

Sungkyu Lee, Jong-Ho Lee, Tony C. Garrett

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401897

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1373

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

coopetition capability new product development performances paradox of coopetition

저자

Sungkyu Lee(Akita International University)
Jong-Ho Lee(Korea University Business School)
Tony C. Garrett(Korea University Business School)

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