QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE - koreascholar

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QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE

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URLhttps://db.koreascholar.com/Article/Detail/401902

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1401-1402

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

corporate social responsibility CSR signalling theory credence goods quality quality signal corporate image customer perceived value customer retention.

저자

Otto Afiuc(Ghana Institute of Management and Public Administratio (GIMPA) and Universidad Carlos III de Madrid (uc3m))

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