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INTERNAL COMMUNICATION AND INTERNAL MARKETING AS ELEMENTS OF INTEGRATED MARKETING COMMUNICATION (IMC) IN PUBLIC UNIVERSITIES
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/401907
4,500원
2020 Global Marketing Conference at Seoul (2020.11)
pp.1422-1434
pp.1422-1434
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
초록
This study examines the relationship between the internal communication and nine dimensions of Internal Marketing and their interconnection to shape the conditions for the job satisfaction. The paper utilizes the mixed method. Data were collected from six Public Universities in Greece and in Cyprus. Findings are presented and results are discussed.
키워드
목차
ABSTRACT
INTRODUCTION AND OBJECTIVES OF THE STUDY
LITERATURE REVIEW
BACKGROUND THEORY
RESEARCH QUESTIONS
RESEARCH METHODOLOGY
FINDINGS AND DATA ANALYSIS
Analysis of Variable Correlations (Spearman’s Rank Order)
Table 3 to be placed about here
Analysis of Multiple Linear Regression
Table 4 to be placed about here
Conceptual framework to be placed about here
CONCLUSIONS AND IMPLICATIONS
LIMITATIONS
SUGGESTIONS FOR FURTHER RESEARCH
REFERENCES
INTRODUCTION AND OBJECTIVES OF THE STUDY
LITERATURE REVIEW
BACKGROUND THEORY
RESEARCH QUESTIONS
RESEARCH METHODOLOGY
FINDINGS AND DATA ANALYSIS
Analysis of Variable Correlations (Spearman’s Rank Order)
Table 3 to be placed about here
Analysis of Multiple Linear Regression
Table 4 to be placed about here
Conceptual framework to be placed about here
CONCLUSIONS AND IMPLICATIONS
LIMITATIONS
SUGGESTIONS FOR FURTHER RESEARCH
REFERENCES
저자
