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INVESTIGATING WHY ONLINE PURCHASING PUSH OFFLINE SALES IN THE LUXURY MARKET
Anna Claudia Pellicelli, Claudia Franze'
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/401910
4,000원
2020 Global Marketing Conference at Seoul (2020.11)
pp.1462-1467
pp.1462-1467
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
키워드
luxury brandscustomer experienceonline behaviouroffline experienceomnichannel
목차
ABSTRACT
Introduction
The Luxury Market
Luxury Brands and Consumers
The Impact Of Digital Revolution On The Luxury Industry
The Internet Dilemma
Online Luxury Customer Experience: Main Challenges
Further Research And Conclusions
REFERENCES
Introduction
The Luxury Market
Luxury Brands and Consumers
The Impact Of Digital Revolution On The Luxury Industry
The Internet Dilemma
Online Luxury Customer Experience: Main Challenges
Further Research And Conclusions
REFERENCES
저자
