GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM - koreascholar

논문 상세보기

GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM

Monica Faraoni, Lamberto Zollo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401911

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1468

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

ethical consumption consumer behavior luxury motivation theory.

저자

Monica Faraoni(University of Florence)
Lamberto Zollo(University of Florence)

같은 권호 다른 논문