OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT - koreascholar

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OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT

Jun-Phil Uhm, Hyun-Woo Lee, Heetae Cho

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401912

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1469-1471

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

VR sport game Transportation theory Innovation resistance model enjoyment interactivity identification compatibility barrier

목차

ABSTRACT
    Introduction
    Theoretical Development
    Research Design
    Result and Conclusion
REFERENCES

저자

Jun-Phil Uhm(Texas A&M University)
Hyun-Woo Lee(Texas A&M University)
Heetae Cho(Nanyang Technological University)

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