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THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT

Heetae Cho, Weisheng Chiu
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401913
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1472-1474
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
satellite fansnostalgiapsychological commitmentwell-beingtravel intention
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ABSTRACT
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저자
  • Heetae Cho(Nanyang Technological University)
  • Weisheng Chiu(Open University of Hong Kong)
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