THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING - koreascholar

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THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING

Jihye Yu, Hojae Lee, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401917

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1486

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

YouTube sustainable fashion emotional well-being attitude toward sustainable fashion

저자

Jihye Yu(Yonsei University)
Hojae Lee(Yonsei University)
Eunju Ko(Yonsei University)

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