PRODUCT LINE AND PRICING STRATEGOES FOR MOBILE APPS IN A TWO-SIDED PLATFORM - koreascholar

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PRODUCT LINE AND PRICING STRATEGOES FOR MOBILE APPS IN A TWO-SIDED PLATFORM

Prabirendra Chatterjee, Seongsoo Jang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401921

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1490-1492

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Mobile games Gaming apps Pricing Product line strategy Game theory Econometric analysis

저자

Prabirendra Chatterjee(Cardiff University)
Seongsoo Jang(Cardiff University)

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