SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB - koreascholar

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SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB

Ricardo Cayolla, Sandra Maria Correia Loureiro

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401926

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1451-1452

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

sacrifice fans football brand relationships

목차

ABSTRACT
REFERENCE

저자

Sandra Maria Correia Loureiro(Instituto Universitáro de Lisboa (ISCTE-IUL) and Business research unit (BRU-IUL))
Ricardo Cayolla(IPAM)

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