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SOCIAL TIES AND USER CONTRIBUTION: EVIDENCE FROM TWITTER

Hui-Ming Deanna Wang, Yinxing Li, Hui Yang
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401928
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1470-1471
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
contagiondiffusionuser contributiontopical similarityinfluencer marketingbig datatext analysis
저자
  • Hui-Ming Deanna Wang(San Francisco State University)
  • Yinxing Li(Tohoku University)
  • Hui Yang(San Francisco State University)
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양식 선택

Hui-Ming Deanna Wang, Yinxing Li, Hui Yang. (2020). SOCIAL TIES AND USER CONTRIBUTION: EVIDENCE FROM TWITTER. 2020 Global Marketing Conference at Seoul, 1470-1471.

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