SOCIAL TIES AND USER CONTRIBUTION: EVIDENCE FROM TWITTER - koreascholar

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SOCIAL TIES AND USER CONTRIBUTION: EVIDENCE FROM TWITTER

Hui-Ming Deanna Wang, Yinxing Li, Hui Yang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401928

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1470-1471

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

contagion diffusion user contribution topical similarity influencer marketing big data text analysis

저자

Hui-Ming Deanna Wang(San Francisco State University)
Yinxing Li(Tohoku University)
Hui Yang(San Francisco State University)

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