BIG DATA SHOWS A NEGATIVITY BIAS IN THE PERCEIVED HELPFULNESS OF ONLINE REVIEWS - koreascholar

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BIG DATA SHOWS A NEGATIVITY BIAS IN THE PERCEIVED HELPFULNESS OF ONLINE REVIEWS

Sanghyub John Lee, Rouxelle De Villiers, Jungkeun Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401930

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1487

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

online reviews big data negativity bias helpfulness star ratings

저자

Sanghyub John Lee(Auckland University of Technology)
Rouxelle De Villiers(Auckland University of Technology)
Jungkeun Kim(Auckland University of Technology)

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