FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES - koreascholar

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FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES

Anjali Chopra, Monica Khanna, Isaac Jacob

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401932

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1496-1497

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer-brand relationship colour cosmetics touch screen shopping behavioural intention loyalty

저자

Anjali Chopra(K.J. Somaiya Institute of Management Studies & Research)
Monica Khanna(K.J. Somaiya Institute of Management Studies & Research)
Isaac Jacob(K.J. Somaiya Institute of Management Studies & Research)

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