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FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES
Anjali Chopra, Monica Khanna, Isaac Jacob
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/401932
2020 Global Marketing Conference at Seoul (2020.11)
pp.1496-1497
pp.1496-1497
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
키워드
consumer-brand relationshipcolour cosmeticstouch screen shoppingbehavioural intentionloyalty
저자
