AD SKIP BUTTON AND AD EXPOSURE DURATION: THE MODERATING ROLE OF MOTIVES IN PRE-ROLL ADS. - koreascholar

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AD SKIP BUTTON AND AD EXPOSURE DURATION: THE MODERATING ROLE OF MOTIVES IN PRE-ROLL ADS.

Yongwoog Andy Jeon, Yuhosua Ryoo, Kacy Kim, Sukki Yoon, Sukki Yoon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401933

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1498-1502

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Pre-roll ad Ad-skip button the motive purchase intention interactive advertising consumer psychology

목차

ABSTRACT
    Introduction
    Methods
    Results
    Discussions
REFERENCE

저자

Yongwoog Andy Jeon(Northern Illinois University)
Yuhosua Ryoo(School of Journalism, Southern Illinois University at Carbondale)
Kacy Kim(College of Business, Bryant University)
Sukki Yoon(College of Business, Bryant University)
Sukki Yoon(College of Business, Bryant University)

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