VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS - koreascholar

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VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS

Marco Schwenke, Kevin Saadawy

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401934

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1503

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

video game advertising trailer information overload emotional value

저자

Marco Schwenke(EBZ Business School – University of Applied Sciences)
Kevin Saadawy(University of Applied Sciences Europe)

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