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LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

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  • URLhttps://db.koreascholar.com/Article/Detail/403086
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Ting-Hsiang Tseng(Feng Chia University, Taiwan)
  • Matthew Tingchi Liu(University of Macau, Macao)
  • Ziying Mo(Sun Yat-Sen University, China)