LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS - koreascholar

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LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/403086

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1522

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand limited edition emotional consumption cognitive consumption product visibility

저자

Ting-Hsiang Tseng(Feng Chia University, Taiwan)
Matthew Tingchi Liu(University of Macau, Macao)
Ziying Mo(Sun Yat-Sen University, China)

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