ISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT - koreascholar

논문 상세보기

ISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT

Isaac Jacob, Krupa Rai, Monica Khanna, Devarsh Muni, Mohak Shah

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/403113

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1587-1591

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

shared economy brand archetype consumer behavior millennials technology in marketing

목차

ABSTRACT
REFERENCES

저자

Isaac Jacob(K J Somaiya Institute of Management Studies & Research, India)
Krupa Rai(K J Somaiya Institute of Management Studies & Research, India)
Monica Khanna(K J Somaiya Institute of Management Studies & Research, India)
Devarsh Muni(K J Somaiya Institute of Management Studies & Research, India)
Mohak Shah(K J Somaiya Institute of Management Studies & Research, India)

같은 권호 다른 논문