ISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT - koreascholar

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ISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT

Isaac Jacob, Krupa Rai, Monica Khanna, Devarsh Muni, Mohak Shah

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/403113

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1587-1591

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

shared economybrand archetypeconsumer behaviormillennialstechnology in marketing

목차

ABSTRACT
REFERENCES

저자

Isaac Jacob(K J Somaiya Institute of Management Studies & Research, India)
Krupa Rai(K J Somaiya Institute of Management Studies & Research, India)
Monica Khanna(K J Somaiya Institute of Management Studies & Research, India)
Devarsh Muni(K J Somaiya Institute of Management Studies & Research, India)
Mohak Shah(K J Somaiya Institute of Management Studies & Research, India)

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