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AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS
Hyun Sang An, C. Anthony Di Benedetto, Donald A. Hantula, Wooyang Kim
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/403114
2020 Global Marketing Conference at Seoul (2020.11)
pp.1581-1582
pp.1581-1582
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
키워드
foreign contemporary musicstimulus-organism-response theoryonline music streaming servicewillingness of consumption
목차
ABSTRACT
저자
