AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS - koreascholar

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AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS

Hyun Sang An, C. Anthony Di Benedetto, Donald A. Hantula, Wooyang Kim

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URLhttps://db.koreascholar.com/Article/Detail/403114

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1581-1582

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

foreign contemporary music stimulus-organism-response theory online music streaming service willingness of consumption

목차

ABSTRACT

저자

Hyun Sang An(Minnesota State University – Moorhead, USA)
C. Anthony Di Benedetto(Temple University, USA)
Donald A. Hantula(Temple University, USA)
Wooyang Kim(Minnesota State University – Moorhead, USA)

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