DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST - koreascholar

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DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/403115

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1583-1586

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

price unfairness perception consumer brand identification brand trust mediation

목차

ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
METHODOLOGY
RESULTS
DISCUSSIONS
References

저자

Mahesh Gadekar(International School of Business & Media, India)
Amélia Brandão(University of Porto, Portugal)

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