논문 상세보기
DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
Mahesh Gadekar, Amélia Brandão
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/403115
3,000원
2020 Global Marketing Conference at Seoul (2020.11)
pp.1583-1586
pp.1583-1586
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
키워드
price unfairness perceptionconsumer brand identificationbrand trustmediation
목차
ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
METHODOLOGY
RESULTS
DISCUSSIONS
References
INTRODUCTION
THEORETICAL BACKGROUND
METHODOLOGY
RESULTS
DISCUSSIONS
References
저자
