This research was conducted to propose the basic direction of a smart city plan for the satisfaction of residents of Gangwon-do . Initially, the awareness of smart cities among the residents of Gangwon-do was as follows: The response “I have no idea” was 21.7% higher and “I do not know the details, but have heard of it” was 15.1% lower than the awareness among residents across the nation. Based on these results, it was confirmed that awareness was very low despite the government’s smartification reinforcement policy. In addition, the residents of Gangwon-do expected that their time would be saved and their living convenience would increase but were worried that their privacy would be invaded and that the conflict between generations would intensify. Thus, it is necessary to develop a plan to enhance the awareness of smart cities, as well as a plan to enhance digital awareness. Second, based on the importance of and satisfaction with the urban problem response system examined among the residents of Gangwon-do, it seems necessary to prioritize improvements in public space control and administrative problem responses involving deteriorated parks/plazas, pedestrian environment, and administrative processing inefficiency and fairness. Additionally, the first prioritization priority of the residents of Gangwon-do was “health/welfare/medical service” (27.7%); the second and third highest priorities were “transportation service” (26.3%) and “environmental service” (19.0%), respectively. In particular, as “transportation service” was highly preferred in the Chuncheon and Wonju regions and “health/welfare/medical service” was highly preferred in the Gangneung, Sokcho, and other southern regions, it was confirmed that the level of urbanization is deeply associated with smart services.