In order to improve the social service level of museums, digital media and artificial intelligence have become common application technologies in the field of Museum exhibition. The functional orientation of museums is constantly adjusted with the changes of technological development trend, cultural trend and lifestyle in modern society. The development of mobile Internet and intelligent technology has profoundly subverted people’s way of life. Digital exhibition is rising in line with people’s living habits of obtaining information and social communication. However, from the perspective of the relationship between digital exhibition and audience, there are obvious deficiencies in the research field of digital exhibition activities in the field of functional orientation and meaning innovation. Therefore, this paper attempts to explore the function, narrative and meaning of digital exhibition from the perspective of the audience with the concept of “post Museum” and through the analysis of classic cases in the field of digital exhibition. The purpose of this study is to analyze the function and meaning of digital exhibition from the perspective of the audience, clarify the path of the future development of the museum, and explore the narrative structure of exhibition language in the digital context. The research results will provide new theoretical support and design strategies for future museum exhibition design.