With the continuous development of social economy, performance communication plays a more and more important role in enterprises. Performance communication plays different roles in different stages of performance management. Based on relevant theories of management, this paper further explores the importance of communication performance, including communication between leaders and employees, communication between departments, communication between teams, communication between employees, and so on. Through the case analysis of Qinhuangdao Branch of China Life Insurance Company, this paper further demonstrates the importance of performance communication, as well as the existing problems, and provides valuable experience for the development of enterprises

While Shandong Province is the largest historical and cultural and the first agricultural province in China, in recent years, due to the accelerated urbanization and modernization process, the conflict between traditional culture and modern civilization has had a serious impact on rural culture, and the ancient architecture among the villages in Shandong has also caused certain damage. These ancient buildings scattered in various villages in Shandong are important historical and cultural resources, the embodiment of Shandong traditional culture, and have an important role in the revitalization of rural culture and the enhancement of rural cohesion. However, research on the subsequent survey, conservation and restoration, and tourism development of ancient buildings in Shandong has lagged behind, and the role of these buildings in the inheritance of traditional Shandong traditional culture has not been given due attention, and their role in the construction of rural culture in the new era of Shandong has been seriously neglected. Tourism utilization is generally considered to be the preferred way to solve the conservation problems of ancient buildings. This study argues that the cultural revitalization of rural culture can be driven by the tourism and cultural industry of ancient buildings, and it can also provide a strong and sustainable power source for the rural revitalization strategy of the whole Shandong Province.

전세계 인구의 29.7%와 GDP의 28.9%를 차지하고 15개 국가로 구성된 세계 최대의 메가 FTA인 RCEP이 체결된 것은 기존에 체결된 20개 협정과는 그 규모면에서나 협정 내용면에서 새로운 차원의 FTA로 우리나라의 경제 발전을 위해 크게 기여할 것으로 기대된다. 20개 장과 17개 부속서로 구성된 RCEP은 20 0 6년 체결된 한-아세안 F TA에 비하여 기술적합성평가절차, 자연인의 일시 이동, 지적재산, 전자상거래, 경쟁, 중소기업, 경제 및 기술, 정부조달이 추가되었으며 관세철폐율도 79.1%~89.4%로부터 91.9%~94.5%로 높였다, RCEP의 경제효과에 대하여 CGE모형에 의한 분석에 의하면 우리나라의 수출과 수입이 각각 4.15~4.6% 및 4.99~5.51% 증가하고, 경제성장률도 0.42~0.423% 향상되며 소비자후생은 75.35~76.52억 달러 증가할 것으로 예측 되고 있다. RCEP은 15개 회원국간의 통일된 원산지규정이 적용되어 스파게피볼효과를 저감시켜 기업의 편리성을 증대 시켜주고 있으며, 다국재료누적의 활용에 따라 15개 역내국가로부터의 부품이나 원료 조달을 촉진시켜 글로벌가치사슬(GVC)을 심화시킬 것이다. 또한 무역비용도 9.24% 감소시킬 것으로 예측된다. 이러한 이점에 더하여 RCEP은 원산지증명서의 발급을 인증수출자에게는 기업의 자율발급에 맡김으로 기관발급에 따른 시간과 비용을 절감시켜 주고 있으며 20년 후에는 모든 수출자나 생산자가 자율적으로 발급하도록 하였다. 또한 연결원산지증명제도나 제3자 송장의 발행을 허용함으로써 중개무역의 확장을 꾀하였다. 본 연구는 TBT나 SPS같은 비관세장벽에 대한 분야와 전자상거래분야에 대한 것이 제외된바 향후 이에 관한 연구가 필요하다고 사료 된다.

At present, China has nearly 42million Small and Medium-sized Enterprises, accounting for 99% of the total number of enterprises in China, contributing 60% of GDP to the country. The proportion of trade volume of Small and Medium-sized Enterprises in international import and export trade reaches 65%. They contribute more than 51% of the tax revenue to the country and provide more than 80% of the jobs. Small and Medium-sized Enterprises have become an important force to expand employment, promote innovation, prosper economy and adjust economic structure. However, since the reform and opening up, China’s Small and Medium-sized Enterprises in the process of market economy development gradually from domestic to overseas. Through a large number of domestic Small and Medium-sized Enterprises continue to open up overseas markets to participate in international trade, which promotes the rapid growth of China’s economy, however Small and Medium-sized Enterprises are also facing a series of problems in the process of developing overseas markets. Relevant governmental subdivision needs to pay attention to this and provide help for the healthy development of Small and Medium-sized Enterprises.

시대가 바 뀌면서 올림픽 정신의 가치추구는 스포츠 분야를 넘어 정치, 경제, 문화 분야에서 조화로운 발전의 모델이 됐다. 올림픽 정신 가치에 대한 이해의 구체화와 편차는 올림픽 정신의 증진에 도움이 되지 않는다. 올림픽 정신의 조화로운 발전을 위한 가치 추구는 올림픽 정신의 가치의 핵심이다. 조화로운 사회의 가치추구에 부합하며 조화로운 사회를 건설하는 내적 원동력이다. 베이징의 2008년 올림픽 유치 성공은 중국의 정치 활동에 대한 큰 승리이자 중국의 경제 생활에 좋은 기회이다. 올림픽은 세계 스포츠 경기일 뿐만 아니라 세계 경제 무대이기도 하다. 중국은 이러한 역사적 발전의 기회를 포착하고, 스포츠 산업을 활발히 발전시키며, 올림픽 경제 전략을 종합적으로 시행하고, 스포츠 마케팅 노력을 늘리고, 스포츠 산업의 생산 가치를 증대할 후원자를 더 많이 발굴할 것이다. 국내 기업들도 스포츠 산업의 시장 잠재력을 충분히 깨닫고 소비자와 스포츠 및 제품 브랜드 간의 상호 관계를 강화하며 스포츠 산업의 빠른 발전을 도모해야 한다.

The construction of towns featured in leisure sports is a necessity to satisfy the ever-growing pursuit on ordinary folks, an application of new-type urbanization strategy and an effective method to escalate the economic development of backward areas and it is of vital importance to improve the development of overall better-off society. Towns featured in leisure sports in Hunan could be best represented by five major ones: Fish-shape Sports Town, Thousand-dragon Lake International Leisure Sports Town, Shashi First Leisure Sports Town of Hunan, Anxiang Leisure Sports Town and Xiaobu Leisure Sports Town. Yet the development of Chinese leisure sports towns is unexpectedly on its primary stage, the development niche is obscure, basic facilities are inefficient, the fusion of sports industry and other branches is far from perfect and sports professionals are insufficient. The thesis adopts the method of investigation and documentation and analyzes the contemporary situation and prevailing problems of leisure sports towns in Hunan and summarizes perception of development strategy of these towns: to work out a comprehensive development plan. To perfect basic facilities; to construct multidimensional sports industrial chain and to import and train sports professionals.

로나 바 이러스는 관광 산 업에 심각한 충 격을 주었으며, 이로 인해 관광 시장의 특 징과 관광 소비자의 선호도가 변화되기 시작하였다. 본 논문은 코로나 이후 중국 관광시장의 변화 추이 특징을 분석하고, 중국 관광 발전이 직면한 주요 모순을 파악하여 이를 기초로 코로나 이후 중국 관광 산업의 발전을 6가지 측면에서 대응책과 건의를 제시하였다.

목적 – 본 연구의 목 적은 온 라인 서비스에서 고객 경험과 고객 밀착성 간의 관계에 대한 고객 신뢰와 개입의 매개 역할을 평가하는 것이다. 방법 – 본 연구의 목적을 달성하기 위해 온라인 쇼핑, 온라인 여행, 온라인 배달, 온라인 뱅킹, 온라인 항공권 예약, 온라인 호텔 예약 등 온라인 서비스를 이용하는 273 명의 사용자를 대상으로 설문 조사를 실시했다. 결과 – 온라인 환경에서 고객 신뢰와 개입이 고객 경험과 밀착성 간의 관계에서 매개 역할을 한다. 직접적인 영향과 관련해 고객 경험은 고객 신뢰에 긍정적인 영향을 미친다. 고객 경험과 신뢰는 고객 개입에 긍정적인 영향을 미친다. 고객 개입은 고객 밀착성에 긍정적인 영향을 미친다. 시사점 – 본 연구는 고객 경험, 신뢰, 개입 및 밀착성을 하나의 연구 모형에 통합하여 연구를 했다. 온라인 서비스 분야 고객 경험과 밀착성 간의 관계에서 고객 신뢰와 개입의 매개 역할을 강조했다. 경영자는 온라인 고객 경험 전략을 수립하여 고객의 신뢰와 개입을 강화해야 한다. 이로 인해 온라인 고객 밀착성이 크게 늘어날 것으로 예상된다.

In recent years, cultural and creative industries have broken the constraints of resource and environmental pressure on sustainable economic development, become a new engine of economic growth and drive a new round of economic growth in advanced countries. The cultural industry with ‘knowledge’, ‘culture’ and ‘creativity’ as its main contents relies on Internet technology. Combined with trade, it shows strong economic potential. From the practice of South Korea, the success of cultural industry export trade has overcome the bottleneck of local resources, achieved sustained high-speed economic growth and greatly improved the country’s comprehensive competitiveness. Theoretically, culture has its rich connotation and extension, and its products and services have the characteristics of high permeability, high added value and high radiation. Therefore, the spillover effect of cultural export trade also has more scale, quality and sustainability. From the perspective of the spillover effect caused by the export trade of Korean cultural industry, this paper focuses on the important content of export products, film and television dramas. Through the analysis of ‘point consumption’ to ‘surface consumption’ brought by the export of popular Korean dramas to China, this paper verifies the generation of spillover effect by driving the export growth of tourism, beauty, food, mobile phone, automobile, food, clothing and other industries. At the same time, it examines some problems existing in Chinese film and television dramas, and provides some reasonable suggestions for the ‘going out’ of Chinese film and television dramas in the future.

심리 교육은 어린이 교육 체계를 촉진하는 중요 내용일 뿐만 아니라 어린이의 건강한 성장을 보장하는 중요한 기초이다. 어린이 심리 교육에서 어린이의 성장과 발전을 위해 좋은 심리적 분위기를 형성하는 것은 심리 교육을 효과적으로 만드는 중요한 방법이다. 따라서 어린이 교육에서 좋은 심리적 분위기를 어떻게 효과적으로 구축할 것인지를 탐구하는 것은 현재 어린이 교육 발전에서 중시해야 하는 핵심 문제인 것이다. 따라서 본 연구는 좋은 어린이 교육의 심리적 분위기를 어떻게 구축할 것인지에 대해 몇 가지 의견을 제시하고, 이를 통해 어린이 교육 발전의 촉진 역할을 하고자 한다.

In order to improve the social service level of museums, digital media and artificial intelligence have become common application technologies in the field of Museum exhibition. The functional orientation of museums is constantly adjusted with the changes of technological development trend, cultural trend and lifestyle in modern society. The development of mobile Internet and intelligent technology has profoundly subverted people’s way of life. Digital exhibition is rising in line with people’s living habits of obtaining information and social communication. However, from the perspective of the relationship between digital exhibition and audience, there are obvious deficiencies in the research field of digital exhibition activities in the field of functional orientation and meaning innovation. Therefore, this paper attempts to explore the function, narrative and meaning of digital exhibition from the perspective of the audience with the concept of “post Museum” and through the analysis of classic cases in the field of digital exhibition. The purpose of this study is to analyze the function and meaning of digital exhibition from the perspective of the audience, clarify the path of the future development of the museum, and explore the narrative structure of exhibition language in the digital context. The research results will provide new theoretical support and design strategies for future museum exhibition design.

Pop music is the trend of the Times, while classroom music is the need of social development. There is no difference between the two in social form. The emergence of pop music can drive the increasingly neglected classroom music, bring pop music into classroom music teaching through some similar musical characteristics and social background. So as to stimulate students’ interest in music, improve students’ understanding of music, and better shorten the distance between teachers and students. At the same time, it can enrich students’ knowledge of music theory and broaden their horizons. Either in the content of music, or in the form of teaching, more obvious development can be obtained.

In recent years, domestic animation films are committed to inheriting and carrying forward the traditional national culture. This article takes “Nezha”and “New Gods: Nezha Reborn”as an example to study the expression of traditional national culture from the perspective of cultural construction and audio-visual culture. It is concluded that the domestic animation focuses on the interpretation of the Chinese stories and the expression of the Chinese spirit, and uses the traditional elements to integrate the traditional culture with the modern context.

본 문의 연구은‘제도이론(Institutional T heory)’이 다국적기업의 해외시장 진출전략 결정에 미치는 영향과 작용 메커니즘에 대한 이론적 연구성과를 이론적으로 풍부하게 확장하였다. 또한, 중국 다국적기업의 해외시장 진출전략 결정을 이해하고 해석하는데 이론적 분석방법을 했으며, 실천적으로는 정부와 기업의 관련 정책을 수립할 수 있는 근거를 마련하는 데 도움이 된다. 마지막으로, 본문 연구의 한계와 미래 연구 방향을 제시하였다.

Purpose – Since the formal establishment of diplomatic relations between China and South Korea in 1992, bilateral trade between China and South Korea has been developing steadily. To meet the trend of economic globalization and regional economic integration, the governments of China and South Korea formally signed the China-Korea Free Trade Agreement (FTA) in 2015. Taking the recent development of China-Korea trade in the new era as an entry point, this paper proposes suggestions for promoting the sustainable development of bilateral trade by analyzing the current situation of China-Korea trade development. Design/Methodology/Approach – This paper firstly analyzes the development status of China-Korea FTA by combing the data from the Ministry of Commerce of China, and further analyzes the current situation of bilateral trade between China and South Korea by quantitative analysis, and studies the specific impact of China-Korea FTA on the import and export trade between the two countries; finally concludes the above study and makes suggestions. Findings – The development of China-Korea FTA has an obvious role in promoting the trade between the two countries and helps to promote the economic development of both countries. Suggestions include: China and Korea should further expand the depth of bilateral trade cooperation; use the China-Korea FTA to realize the upgrading of industrial structure of both countries; use the China-Korea FTA to expand bilateral cooperation in foreign investment services. Research Implications – The study of the trade effects of the FTA between China and Korea helps both countries to make full use of the opportunities brought by the establishment of the FTA, identify the problems in bilateral trade between China and Korea, and provide policy recommendations for achieving a win-win situation for both countries.

In recent years, the revival of Chinese traditional culture has gradually been emphasized, and Chinese myths and legends have a large number of characters full of traditional cultural flavor, and the redesign and re-creation of these characters has been a popular subject in Chinese film and animation. In this redesign of traditional characters, the problem of modernization of their traditional culture has also surfaced. How to use ancient traditional stories as a base to shape and narrate modern values and transform the value shaping ability of ancient myths into new modern myths is a major challenge. Thus, the author chooses two films, "LEGEND OF DEIFICATION" and "YOBI, the Five Tailed Fox", as a comparison to compare the different ways of dealing with the same problem between China and Korea, and to find a common solution in the differentiation

South Korea is one of the strongest countries in the TV drama industry, and its TV dramas are an important way for the spread of national culture to the outside world. Through years of development, a high-quality TV drama industry chain has been formed. Compared with South Korea, Chinese TV drama industry has a certain degree of immaturity in terms of production mode and external communication. The author provides a reference for the future development of Chinese TV drama industry through a comparative analysis of the production and broadcasting modes of TV dramas in China and South Korea .