본 연구는 중국에서 중요한 소비 계층으로 급성장하고 있는 중국 대도시의 대학생들을 대상으로 경제 발전, 교육수준, 제품품질, 기술연구, 생활수준, 민주 체제의 요소로 국가이미지를 측정하여 한국의 국가이미지가 중국 소비자의 식품, 의류패션, 생활용품, 음악제품, 자동차, 가전제품의 구매의향에 미치는 영향을 분석하였다. 실증분석 결과 국가이미지가 중국 소비자들의 제품별 구매의향에 영향을 미치는 것으로 나타났으며, 전자제품을 제외한 식품, 생활용품, 의류패션, 음악제품, 자동차 구매시 한국의 국가 이미지가 중국 소비자들의 구매행동에 미치는 영향은 있는 것으로 나타났다. 조사대상 표본 구성의 한계로 인해 본 연구의 일반화에는 주의가 필요 하나 국가이미지의 각 구성 요소가 제품구매에 영향을 미치고 있음을 발견하여 국가 차원에서의 국가이미지 구축 전략의 필요성을 확인하고, 또 각 기업들이 자체적으로 중국시장에서의 브랜드인지도를 높이기 위해 노력해야 한다는 점을 시사하고 있다는 점에서 본 연구는 의의가 있다고 할 수 있다.

Diversification can help enterprises to achieve synergies so as to enhance business performance. This article attempts to study this question from the viewpoint of parental control. The interaction effects among corporate diversification and the parental control tested through data obtained by questionnaires to 87 Corporations. The study found: companies with diversification strategy adopting official control over their subsidiary will reduce the overall corporate performance. However, the interactive effects between the degree of parental control and diversification are not significant.

This paper has a aim at comparison of ways of thinking between Korean and Chinese through analysing especially deictic words in two languages.Deictic words are appropriate materials for comparison of way of thinking, because they are extremely context-sensitive and reflect well human life. They were divided into 3 categories in this study, which are personal deixis, time deixis and place deixis. After this study we can say that there are more consideration for hearer in Korean than in Chinese. That characteristic is a important evidence to understand Korean and Korean's way of life.

This paper intends to suggest some issues in relation to Korean literature education plan for Chinese students. It is very regrettable that Korean literature education has been little educated in the Korean education field for Chinese students. Even though many people think that education of Korean literature in educating Korean is unnecessary or unuseful. The main problem of literature education is the lack of useful textbooks. Therefore development of teaching materials meeting Chinese students' level is essential to improve the level of educating Korean for Chinese students. This paper hopes to contribute professors, teachers educating Korean for Chinese students to develop their teaching skill.

Because of full liquidity of financial resources, financial industry cluster has emerged and developed. In China, Shanghai1, Beijing, Shenzhen and other cities assemble plenty of financial resources and financial institutions, promoting economy development. This paper takes 40 cities as sample, uses factor analysis to measure the degree of financial industry cluster in big and medium cities. The result is that: Shanghai and Beijing are national financial centers, Shenzhen, Guangzhou, Tianjin, and other cities are regional financial centers, Ningbo, Xian and other cities have not formed financial cluster.

Based on the industrial characteristics and relationship interaction ofproducer services, some related studies is reviewed, the characteristics of producer services industry is summarized. The author expounds classification and evolution from coverage of producer service, and analyzes the studies of relationship interaction with two aspects, including relationship between producer services and manufacturing industry, and relationship among inner producer services, finally related research are reviewed and discussed.

Enterprise informatization is a complex system made of management philosophy, management methods and information technology. According to Porter's valuechain thinking, enterprise informatization actually builds the foundation platform for the primary activities and secondary activities that create business value. Therefore, performance of enterprise informatization has characteristics of integrity, indirection, long-term and so on. This paper, based the enterprise informatization performance has the charac on the value evaluation and from the input-output process perspective, sets cognitive variables to systematically descript input and output of enterprise informatization and builds a class of cognitive performance evaluation model. The empirical studies have shown that the model can describe the performance of enterprise informatization systematically and provide the quantitative evidence for enterprise informatization management.

During the deregulation weave of natural monopoly industry in the word, reform of natural gas industry among those shows difference and complex. This paper aims at developing theoretical frame of industry organization model of natural gas, and it is illustrated by applying it to five countries. Firstly, based on three coordinating system theory nine organization models are identified, and described in more detail using additional structural features. In the following, developed theoretical frame is illustrated by applying it to four countries.

The traditional production and distribution independently schedule, which is contradictory in the pull supply chain, and this contradictory make the supply chain couldn’t reach quick responsiveness with low cost. Therefore, it needs to build up the coordinate scheduling of productiondistribution model for the pull supply chain. The paper uses the numerical test, firstly, describes the contradictory between the optimal scheduling of manufacturer and distributor; then analysis the scheduling cost of manufacturer’s major, which is widely used currently; on this basis, sets up the MILP model of coordinate scheduling of production and distribution; then come to the conclusion that the coordinate scheduling of production and distribution is better than the non-coordinated scheduling.

Tourism is a multi-level, comprehensive service offerings. The whole process of the characteristics of tourism activities are required to meet the emotional needs of consumers. The development of modern society led to greater preference for emotional happiness. Based on summarizing the existing research on tourism motivation theory, the paper builds happy emotion preference model of tourism decision-making according to the principle of economics theory of preference and brand economics, and explains how emotional preference impact on tourism motivation, then affects the tourist consumer choice behavior, and the solutions used in tourism real problems.

Does an industry go to monopoly when there is no policy control? Supposing there are only a dominant firm and a competitive fringe in an industry with constant returns of scale, which play Stackelberg game, we analyze the industry concentration change if the dominant firm is permitted to acquire the competitive fringe. It is showed that the industry will be in monopoly if there is no investment, or not enough investment of the fringe.

This paper aims to discuss the semantical　structure of coordinative compound words between Korean and Chinese. There are four kind of relations between the factors of coordinative words, that is overlapping, complementary, contiguous, inclined etc. Furthermore, in this paper we analysed the figurative meaning of coordinative words from cognitive linguistics. especially viewed from the metaphor and metonymy points. and analysed the reason of the figurative meaning of coordinative viewed from extension of meaning and semantic shift. Finally, we discussed the cultural connotation in the coordinative compound words from the social and psychological standard, the semantical compound words can reflect the same and different social culture features of Korea and China. Both Korea and China are seated east Asia, so there are so much same social culture. such as, 'male superiority' etc. We wish this paper will contribute to the study the relation of them.

The usage of ‘지’ has two cases, being used in the end of a word and in Bound Noun. Except when the end of a word ‘지’ is connected to the stem of declinable words in ‘-ㄹ지’ form, they ostensibly have same forms with ‘-ㄴ지’. But ‘지’ constructions have many cases of inflections in from the grammatical forms to the expressed meanings. So we may have many difficulties in translating ‘지’ constructions into a foreign language. This article describes how to translate ‘지’ structures into Chinese and which Chinese constructions to be translated into ‘지’ structures by analyzing and comparing different samples of ‘지’ constructions on diverse primary materials -- from news articles to fictions or dictionaries. I expect that this research may contribute to Korean to Chinese or Chinese to Korean translation.

Hahoe Mask Dance is one of the most representative Korean Mask Dances in traditional folk customs. With the longest history among all the Mask Dances, it is the only one that has been appointed as the national treasure. The particular figure designs and tinges in Hahoe Mask Dance not only reflect the traits of characters in the plays but also present to the world the Korean tradition and its immanent thoughts, culture, morality, arts and so on. If kimchi is the most representative food of Korea, Hahoe Mask Dance must be the most representative face. In China, Beijing Opera, as the most influential one, enjoys the fame as “national opera”. It has been spread to the whole world and has become an important means to introduce Chinese traditional culture. The painting on the face of an opera performer is called a facial mask which is a big characteristic of Beijing Opera. The facial masks can help the audience to understand the plots of an opera. hey are different based on different roles. For the roles of “Sheng” and “Dan”, the facial makeups are quite simple with little cosmetics. So they are often called as “handsome makeup”, “plain face” or “clean face”. As for the roles of “Jing” and “Chou”, their facial masks are more complex. “Jing”, particularly, is always heavily painted with complicated designs. So it is often called “flowerish face”. The facial masks in Beijing Opera mainly refer to the facial paintings of “Jing”. The article is aimed at an analysis and a comparison between Hahoe Mask Dance and Beijing Opera in the aspects of figure designs, tinges and colors, hence to understand the traditional cultures of both countries deeply.

Started in early 2011, China’s new round of real estate regulation policy, aiming to bring down housing price to a reasonable level, suppressed the speculative and investment housing demand remarkably. Under the purchase control policy, housing prices in some cities fell in 2012 compared to a year ago, but housing prices in a number of megacities still remained in high level. Through introducing the housing price income ratio, the article talks about the algorithm for calculating reasonable housing price and price income ratio, thus determines the upper limit of reasonable price income ratio for different kinds of cities. It also calculates the degrees of exceeding the upper limit of the reasonable price income ratio, on the basis of which, the control standards of housing price are determined and the housing price control strategy model is established for the first time. At the end of this article, effective long-term measures for stabilizing the housing price after the reasonable return of housing prices are also presented.