In recent years, with the development of economic globalization and the promotion of modern media technology, cultural enterprises such as publishing, entertainment and new media have sprung up like mushrooms after a rain and made significant contributions to economic growth, which not only increased China's financial revenue, but also promoted product export and improved its international image. Although the digital cultural trade of Chinese enterprises started relatively late, it has already formed a certain scale and has a good development prospect in the international development and cooperative operation. Since the signing of the cooperation agreement between China and South Korea in June 2015, it has largely promoted the development of enterprises’ digital cultural trade. By comparing the digital development of cultural trade between Chinese and Korean enterprises, this paper points out the current problems faced by Chinese enterprises in the internationalization development, and gives practical suggestions.

Ⅰ. The Cultural Industry Related Overview
    1. The Cultural Industry
    2. The Cultural Trade
Ⅱ. Comparison of the Development of Digital Culture Trade Enterprises betweenChina and South Korea
    1. Significant Differences in Trade Growth Rates
Ⅲ. Digital Cultural Trade Enterprises are Facing Difficulties in TheirInternationalization Development and Cooperative Operation
    1. Lack of Cultural Brands with International Market Influence
    2. Policy Support Needs to be Further Enhanced
    3. Insufficient Marketing Ability in International Market
    4. Lack of Compound Cultural Industry Talents
Ⅳ. The International Development and Cooperative Management Strategy ofDigital Cultural Trade Enterprises
    1. Develop Cultural Brands with Chinese Characteristics and Strengthen OverseasCultural Communication
    2. Increase Policy Support and Explore New Ways of Integrating Cultural Industries
    3. Give Full Play to the Advantages of Network Infrastructure to Promote theDevelopment of Digital Cultural Trade
    4. Construct a Talent Training Mechanism of “Integration of Industrial Developmentand Talent Training”
Ⅴ. Conclusion
References
ABSTRACT

• Zang Kun(Doctoral Student, Woosuk University, Korea)
• Xu Chi(Doctoral Student, Woosuk University, Korea)