As an important cultural industry, animation, with its unique affinity and communication power, is one of the important carriers of cultural communication. It can build up the national cultural image, reflect the comprehensive strength of the country, and contribute greatly to the achievement of national brands and the aggregation of national images. It is a great tool for international communication and exchange under the background of globalization. By studying the development status of contemporary Chinese animation, analyzing the contemporary artistic characteristics of Chinese animation, this paper puts forward the methods and principles of Chinese animation creation under the construction of national cultural image, that is use animation themes to highlight the connotation of Chinese culture, improve China's recognition through role shaping, innovate scripts to tell Chinese stories and use new means to promote Chinese animation. Finally realizes the transformation and innovative development of excellent traditional ideas and values in the modern cultural context, and improves the national cultural soft power and the international influence of Chinese culture.

I. Introduction
Ⅱ. Contemporary Connotation of Chinese Animation
    1. The connotation of Chinese animation
    2. The External Connotation of Chinese Animation
Ⅲ. The Analysis of the Development Status of Chinese Animation
    1. China's Cinema Animation Development Status
Ⅳ. The Characteristics of Contemporary Chinese Animation Art Creation
    1. Theme Selection and Performance
    2. Transformation of Chinese Animation Characters
    3. Narrative Analysis of Domestic Animation
Ⅴ. The Principles of Chinese Animation Design under the Construction ofNational Cultural Image
    1. Animation Theme Highlights the Connotation of Chinese Culture
    2. Character’s Role-building Has Chinese Recognition
    3. Script Narrative Inheritance and Innovation
    4. Promote and Try New Forms of Animation
Ⅵ. Conclusions and Recommendations
References
ABSTRACT

• Yin Jun(Doctoral Supervisor，School of Design, Jiangnan University)
• Qin Haoyue(Graduate Student, School of Design, Jiangnan University) Corresponding author