Under the current wave of digital marketing, profound changes are taking place in the e-commerce marketing model in various industries. The basis of rural revitalization is the development of rural industries. Aiming at the advantages of quick and convenient, networking, low cost and no time and space limitation of electric business, which can effectively carry out the integration of online and offline resources, in the context of rural revitalization, with the help of rural electric business as an important means, through online sales channels, revitalize the circulation of agricultural products and improve the enthusiasm of farmers’ participation, so as to realize the construction of a new rural good life. Therefore, rural e-commerce as a new opportunity for rural industrial development has injected new vitality and provided endogenous power for rural revitalization. There are also many problems that require in-depth analysis and research.

Ⅰ. Introduction
Ⅱ. The Current Situation of Agricultural Products E-commerce Development inthe Context of Digital Marketing
Ⅲ. The Background of Digital Marketing, the Development of RuralE-commerce Strategy Recommendations
    1. Using Big Data to Achieve Precise Targeting of Agricultural Products
    2. Big Data for High-Quality Rural E-commerce Development
    3. Actively Building a High-Quality Rural E-commerce Workforce
    4. Strengthening the Branding of Agricultural Products
    5. Financial Policy Support for Rural E-commerce Operators
    6. Continuous Improvement of Rural Infrastructure Development
Ⅳ. Problems in the Development of Agricultural E-commerce
    1. Mismatch between Agricultural Supply and Consumer Demand
    2. Uniform Quality Standards for Agricultural Products and Imperfect QualityControl System
    3. Scarcity of Digital Marketing Talent for Rural E-commerce
    4. Lack of Branding of Agricultural Production and Benefits to Be Improved
    5. Farmers’ Limited Financial Strength and Difficulties in Financing
    6. Rural E-commerce Infrastructure Still Needs to Be Further Strengthened
V. Conclusion
References
ABSTRACT

• Mou Huajie(Doctoral Student, Department of Global Food Service Management, Woosuk University)
• Liu Jinyu(Doctoral Student, Department of Global Food Service Management, Woosuk University) Corresponding author