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        검색결과 60

        1.
        2023.11 구독 인증기관 무료, 개인회원 유료
        Based on the data of Ctrip. com, this study analyzes the satisfaction of China tourists after booking hotels online when they travel to South Korea. Extract the online word-of-mouth data of Ctrip, analyze the comment data based on grounded theory, extract the keywords in the comments and sort them out to form the influencing factors of tourists’ hotel booking, split the comment sentences with python, analyze the keywords in the sentences, conduct emotional analysis with Python, score the emotional analysis of each influencing factor corresponding to each sentence, and finally get the satisfaction score of each factor. According to the score, it is proposed that Korean hotels should use more platforms for China tourists and China tourists to carry out targeted marketing activities, pay attention to language communication in service, and pay attention to the improvement of hotel facilities decoration with the change of tourists in China
        4,600원
        2.
        2023.11 구독 인증기관 무료, 개인회원 유료
        With the annual increase in the production and distribution of fresh agricultural products and the rapid development of China’s e-commerce business circle, while the huge online transactions need the support of offline logistics services, a series of problems such as violent screening in the logistics industry still need to be solved. Therefore, how to improve the quality of logistics services and make consumers satisfied is an urgent problem for the licensee. Based on the SERVQUAL service quality evaluation model and LSQ logistics service quality model, an evaluation model of the impact of fresh agricultural cold chain logistics service on customer satisfaction was constructed from four dimensions of reliability, visibility, information and service flexibility. This paper clarifies the relationship between consumer satisfaction and provides a basis for improving cold chain logistics service quality, including studying the evaluation of consumers’ purchase of fresh products on the Internet and establishing logistics service quality indicators. In this study, the analysis results generally have a significant impact on logistics service quality (+) and customer satisfaction. According to the characteristics of consumers, the impact of cold chain service quality on customer satisfaction may vary.
        5,100원
        3.
        2023.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구는 아프리카 전자상거래 법률 및 규정이 중국-아프리카 디지털 무역에 끼치는 영향을 탐색한다. 이를 위해, 구조방정식 모델링을 이용해 중국-아프리카 ICT 상품 무역액, 아프리카 전자상거래 발전 지수, 그리 고 전자상거래 법률 및 규정간의 상호 영향을 분석하였다. 결과적으로, 아프리카 전자상거래 법률 및 규정이 아프리카 전자상거래 발전과 중국- 아프리카 디지털 무역에 모두 긍정적으로 작용함을 확인하였다. 하지만 과도한 세금은 이러한 발전을 제한하는 요소로 작용하였다. 이 연구는 방법론적 혁신을 포함하며, 아프리카 전자상거래 법률 및 규정의 개선과 디지털 무역의 발전을 촉진하는 실증적 근거를 제시하였다. 다만, 데이터 와 이론적 한계로 인한 제약점이 존재하며, 향후 연구는 이를 극복하기 위한 방안을 제시하였다. 이 연구는 이론적 가치와 실질적 시사점을 제 공한다.
        7,000원
        4.
        2023.07 구독 인증기관·개인회원 무료
        When the COVID-19 pandemic hit, it drastically changed the way that many consumers conducted their shopping for almost all their needs. This created a dramatic increase in online purchases, causing global e-commerce sales to skyrocket to 26.7 billion dollars, up four percent from the previous year (UNCTAD, 2021). This surge in sales caused an increase in certain customer segments, resulting in many retailers rethinking their marketing and branding strategies. To many retailers’ surprise, elderly adults aged sixty-five and older began to adopt e-commerce shopping during the pandemic at an overwhelming rate.
        5.
        2023.07 구독 인증기관 무료, 개인회원 유료
        E-commerce has seen significant growth since the outbreak of the COVID-19 pandemic. This has led to changes in consumer preferences and increased pressure on companies to develop effective e-commerce and social media capabilities to retain customers. This study examines the impact of these capabilities on customer retention and firm performance by collecting quantitative data from 160 small U.S. e-commerce companies in the fashion industry. The study finds that customer retention positively relates to firm performance and that factors, including cross-device shopping, payment methods, page speed, standard delivery time, Pinterest activity, and Instagram activity, significantly impact customer retention. The study suggests strategies for companies to remain competitive in the dynamic e-commerce landscape.
        4,000원
        6.
        2023.07 구독 인증기관·개인회원 무료
        This study examines the impact of influencer-audience and audience-audience interactions in Livestream e-commerce by extending halo of the influencer to the brand and snowballing the opinions that empower other watchers. It finds that halo effect generates from influencer physical attraction and bandwagon effect from audience live comments significantly influenced product preference and purchase intentions.
        7.
        2023.07 구독 인증기관 무료, 개인회원 유료
        Offering a good shopping experience on the web is key for fashion luxury brands. However, it is not a field much analyzed by researchers. This research presents a systematic analysis of the usability of the web and its content in more than 60 fashion luxury e-commerce.
        4,000원
        8.
        2023.07 구독 인증기관 무료, 개인회원 유료
        This research focuses on analyzing the impact of a recommendation system on customer behavior in the e-commerce industry. The study examines the use of big data-driven product recommendations and tailored promotions to enhance customer engagement, conversion rates, and revenue generation. The importance of prioritizing customer engagement in the early stages of the purchasing process is emphasized, and key statistics related to customer behavior in e-commerce are presented. The objective of this research is to investigate the effectiveness of a recommendation system in influencing customer behavior and driving conversions in the e-commerce industry. The research design incorporates a case study analysis of a prominent marketplace in Indonesia. Data was collected from three automation trigger campaigns: browsing abandonment, wishlist/cart abandonment, and purchase reminders. The findings of the research indicate that a recommendation system based on big data has a significant impact on costumer behavior in the e-commerce industry. The research highlights the importance of prioritizing customer engagement and implementing effective recommendation systems to drive conversion rates and revenue in the e-commerce industry.
        4,000원
        9.
        2023.07 구독 인증기관·개인회원 무료
        In recent years, with its amazing online interactive promotion ability, e-commerce live streaming has attracted the attention of theoretical scholars and practical experts. This study takes “co-presence (CP) ” and “social presence (SP) ”, which are the prominent features of e-commerce live streaming, as the breakthrough point to explore the mechanism of the influence of co-presence and social presence on purchase intention. In this study, consumers with e-commerce live streaming watching experience are taken as participants, and the method of structural equation modeling is used. It is found that: presence significantly impacts flow experience and consumer purchase intention, while the impact of the two kinds of presence (SP, CP) is variable. the promotion effect of the two kinds of presence (SP, CP) on consumer purchase intention is completely mediated by flow experience. The mediating effect of co-presence on consumer purchase intention through flow experience is regulated by e-commerce live streaming topicality, but social presence doesn’t.
        10.
        2023.07 구독 인증기관 무료, 개인회원 유료
        The E-commerce market continues to grow in recent years, many companies have generated customer satisfaction by improving the quality of fulfilment, but the effects needed further investigation. Customer satisfaction research in e-commerce is one of the major areas of e-commerce research. Previous studies have investigated customer satisfaction factors in e-commerce from the perspective of e-SERVQUAL (e-service quality). Zeithaml et al. (2000) investigated that fulfilment has a significant impact on customer satisfaction in e-commerce. China's e-commerce market is the largest in the world at $2,879 billion and accounts for the largest share of the total retail market worldwide at 50.4%. This research focused on China’s e-commerce market.
        3,000원
        11.
        2023.05 구독 인증기관 무료, 개인회원 유료
        With the rapid development of the Internet, mobile Internet, big data, cloud computing and other technologies as well as the continuous improvement of logistics infrastructure, cross-border e-commerce has been developing rapidly in China. As a close neighbor of South Korea, the development of crossborder e-commerce has given wings to the development of trade between China and South Korea. Shandong Province, as an eastern coastal city of China, has a unique advantage in trade with Korea. In this paper, we will study the current situation of trade development between Shandong and Korea, analyze its problems, and put forward corresponding countermeasures and suggestions.
        4,000원
        12.
        2022.10 구독 인증기관 무료, 개인회원 유료
        Under the current wave of digital marketing, profound changes are taking place in the e-commerce marketing model in various industries. The basis of rural revitalization is the development of rural industries. Aiming at the advantages of quick and convenient, networking, low cost and no time and space limitation of electric business, which can effectively carry out the integration of online and offline resources, in the context of rural revitalization, with the help of rural electric business as an important means, through online sales channels, revitalize the circulation of agricultural products and improve the enthusiasm of farmers’ participation, so as to realize the construction of a new rural good life. Therefore, rural e-commerce as a new opportunity for rural industrial development has injected new vitality and provided endogenous power for rural revitalization. There are also many problems that require in-depth analysis and research.
        4,300원
        13.
        2022.10 구독 인증기관 무료, 개인회원 유료
        In recent years, with the improvement of Internet infrastructure and the construction of a global logistics network, cross-border e-commerce has entered a stage of rapid development, and the scale of transactions has been expanding, becoming a vital force in the development of my country’ s foreign trade. As a major coastal economic province in my country, Guangdong Province has taken the lead in developing cross-border e-commerce by virtue of policy dividends, location advantages and its own sound foreign trade foundation, and has achieved remarkable achievements. Although the development space of cross-border e-commerce in Guangdong Province is good and the momentum is strong, as an emerging e-commerce model, its development is not smooth sailing, and there are still some hidden worries under the appearance of prosperity. From the perspective of healthy and sustainable development, Guangdong cross-border e-commerce should face up to its lack of independent brands in the international market, imperfect cross-border e-commerce logistics system, insufficient policy guidance strategies, imperfect payment system, and professional cross-border e-commerce talents. This paper will propose corresponding optimization measures based on these problems, in order to improve the development level of cross-border e-commerce in Guangdong Province, and provide certain inspiration for the development of cross-border e-commerce in other provinces in my country.
        4,300원
        14.
        2022.06 구독 인증기관 무료, 개인회원 유료
        E-commerce has been rapidly growing in China which has quickly become the largest e-commerce market in the world. However, this has also led to an increasing number of e-commerce disputes. In practice, such disputes are resolved by online dispute resolution. As the results of online dispute resolution are not legally binding, however, China’s online arbitration procedure has been criticized especially regarding the conflicts between party autonomy and institutional autonomy. China’s judicial reviews would claim that such awards cannot be enforced. Therefore, there is a call to make online arbitral awards enforceable and to expand the application of online arbitration to more e-commerce disputes in China. This paper examines how to best analyse and address such conflicts. We explain the importance of arbitral institutions’ autonomy in terms of ensuring access to justice as well as the importance of limiting party autonomy in certain circumstances due to the rise in online disputes.
        6,700원
        15.
        2022.03 구독 인증기관 무료, 개인회원 유료
        Since 2015 China has been actively developing the cross-border e-commerce comprehensive pilot areas. They are one of the mechanisms that the PRC has been promoting international trade in the digital era. Enterprises registered in the cross-border e-commerce comprehensive pilot areas enjoy preferential tax policies and may draw upon the support measures delivered by provinces and municipalities. The State Council also introduced the “Six Systems and Two Platforms” principle which revolutionized the sphere of public administration of crossborder e-commerce trade. This helps to solve many the problems concerning taxation, customs clearance and logistics. Analysis of Chinese legislation and local regulations illustrates that the PRC elaborated a new type of economic zone integrating small and medium sized enterprises into the global trade market. A comparison of Chinese policy with a Russian initiative to introduce new experimental regimes for foreign online trade shows that both states could cooperate by establishing a joint mechanism for cross-border e-commerce promotion. Russia also could use China’s experience in order to launch its own system of cross-border e-commerce support.
        5,800원
        16.
        2022.02 구독 인증기관 무료, 개인회원 유료
        With the rapid development of my country's cross-border e-commerce industry and the rapid integration with the international market, the issue of cross-border e-commerce talents has gradually attracted people's attention. China's e-commerce is moving from high-speed growth to high-quality development, and there are more and more e-commerce practitioners in China. After years of hard work, although my country has achieved good results in the introduction of overseas talents, independent training of talents and the effect of talent agglomeration, there are still problems such as insufficient supply and demand, low quality, unreasonable structure, and brain drain across borders. E-commerce restricts the development of crossborder e-commerce enterprises in China. In order to better solve this problem, this paper proposes a research idea of cross-border e-commerce talent management competency. This paper briefly studies the connotation and composition requirements of management competency, and puts forward countermeasures and suggestions for cross-border e-commerce talent management
        4,000원
        17.
        2022.02 구독 인증기관 무료, 개인회원 유료
        Information has become a key factor in market competition in the Internet era.In order to develop, enterprises need to improve and optimize the supply chain strategic management, and strengthen the attention to this work. Enterprises use the modern information technology to realize information sharing among members of the supply chain. This can not only improve the operation efficiency of enterprises and reduce relevant costs, but also break the barriers between various departments of enterprises.
        4,000원
        18.
        2022.02 구독 인증기관 무료, 개인회원 유료
        2020년 초 코로나가 온 세계를 휩쓸어 전 세계 경제에도 심각한 충격을 줬지만, 중국 전자상거래는 이번 사태에서 새로운 발전을 보여주고 있다. 본고에서는 코로나 이후 중국 전자상거래 새로운 소비 증의 발전, 신 유형 출현, 코로나로 인한 물류 발전, 중국 크로스보더 이커머스(cross-border e-commerce, 跨境電商)등의 측면에서 중국 전자상거래의 새로운 변화를 파악하고 코로나 시대 중국 전자상거래가 직면한 문제점과 시사점을 제시하였다. 예를 들어 전자상거래 플랫폼 관리의 미흡하다, ‘쭝차우(種草)’패턴은 소비자의 충동적 소비를 쉽게 유발한다, 신유형 전자상거래 모델이 성숙하지 않다, 콜드 체인 운송비용이 높다, 크로스보더 이커머스 물류체계가 미비하다. 농촌 지역 전자상거래 발전이 낙후된다, 전자상거래 전문인력이 부족하다. 이를 바탕으로 전자상거래 플랫폼 규제 강화, 건전하고 이성적인 인터넷 소비환경 조성, 전자상거래의 새로운 패러다임 육성, 농촌 전자상거래, 크로스보더 이커머스 인프라 강화, 스마트 물류의 커버리지 향상, 인재양성 중시 등의 대책과 건의 등을 제시해 중국 전자상거래의 장기적인 발전을 도모한다.
        4,200원
        19.
        2021.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Based on the analysis of the development of cross-border e-commerce in BRICS countries and the status quo of cross-border e-commerce trade between China and other BRICS countries, this paper makes a quantitative analysis of China's cross-border e-commerce exports to other BRICS countries and its influencing factors. Based on the classical expression of gravity model, this paper adjusts the model and constructs an extended gravity model with China's cross-border e-commerce exports to other BRICS countries as dependent variable, GDP of other BRICS countries, distance between China and the BRICS countries, population of importing countries, consumption gap, Internet penetration, logistics performance composite index of importing countries and cultural gap as independent variables. Based on the panel data of China, Russia, India, Brazil and South Africa for 8 years from 2010 to 2017, this paper finds that the GDP of importing countries, Internet penetration of importing countries, consumption gap, logistics performance composite index and population have a positive impact on China's cross-border e-commerce exports to other BRICS countries, while cultural gap and geographical distance have a negative impact on China's cross-border e-commerce exports to other BRICS countries.
        5,800원
        20.
        2021.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        농촌 종점 물류는 농촌 주민들의 온라인 쇼핑에 영향을 주는 중요한 요인임. 농촌 인터넷 쇼핑의 서비스 품질은 양호한 종점 물류 배송과 지원이 필요함. 농촌 이커머스의 발전에 의 하여 농촌 주민들이 서비스의 품질에 대한 기대치도 높아지고 있음. 본 연구에서는 이커머스 만족도를 통한 농촌 종점 물류 서비스 품질이 농촌 주민의 온라인 구매행위에 어떠한 영향 미치는지 검토하고, 농촌 종점 물류 서비스의 발전을 위한 개 선 및 발전전략을 제시하였음. 본 연구에서는 구조방정식모델 (SEM)과 온충린의 매개효과 테스트를 적용하여 분석하였음. 1. 신뢰성과 서비스 편의성은 만족도에 긍정적 영향을 미치며, 원가절약은 만족도에 부정적 영향을 미침. 2. 만족도는 인터넷 쇼핑에 긍정적인 영향을 미치는 것으로 나타났음. 3. 만족도는 반응성과 구매행위 사이에 매개효과가 있고 경제와 구매행위 사이에도 매개효과가 있는 것으로 나타났음.
        4,600원
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