HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS - koreascholar

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HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS

Ping Wang, Hailin Zhang, Xina Yuan, Zixuan Wang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442445

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.288

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

E-commerce Platform Short Video Advertising Video Scene Length Completion Nonlinear Relationship

저자

Ping Wang(Xiamen University, China)
Hailin Zhang(Xiamen University of Technology, China)
Xina Yuan(Xiamen University, China)
Zixuan Wang(Xiamen University, China)

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