INTRODUCING NON-PAYING TOURISTS TO REVIEW ON THE TOURISM E-COMMERCE PLATFORM? THE EFFECT OF THE NON-PAYING TOURISTS' IDENTITY ON TOURIST ENGAGEMENT - koreascholar

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INTRODUCING NON-PAYING TOURISTS TO REVIEW ON THE TOURISM E-COMMERCE PLATFORM? THE EFFECT OF THE NON-PAYING TOURISTS' IDENTITY ON TOURIST ENGAGEMENT

Lu Zhao, Jialing Li, Shouyang Wang, Mingli Zhang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443040

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1108

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Tourism e-commerce Platform Non-paying Tourists Social Identity Tourist Engagement

저자

Lu Zhao(China University of GeoSciences (Beijing), China)
Jialing Li(Chemical Industry Press, China)
Shouyang Wang(Academy of Mathematics and Systems Science, CAS, China)
Mingli Zhang(Beihang University, China)

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