INTRODUCING NON-PAYING TOURISTS TO REVIEW ON THE TOURISM E-COMMERCE PLATFORM? THE EFFECT OF THE NON-PAYING TOURISTS' IDENTITY ON TOURIST ENGAGEMENT - koreascholar

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INTRODUCING NON-PAYING TOURISTS TO REVIEW ON THE TOURISM E-COMMERCE PLATFORM? THE EFFECT OF THE NON-PAYING TOURISTS' IDENTITY ON TOURIST ENGAGEMENT

Lu Zhao, Jialing Li, Shouyang Wang, Mingli Zhang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443040

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1108

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Tourism e-commerce PlatformNon-paying TouristsSocial IdentityTourist Engagement

저자

Lu Zhao(China University of GeoSciences (Beijing), China)
Jialing Li(Chemical Industry Press, China)
Shouyang Wang(Academy of Mathematics and Systems Science, CAS, China)
Mingli Zhang(Beihang University, China)

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