The following is not a conversation with a bank clerk. " Instead, let me introduce you to customized credit loans," "Do you want me to connect you to the screen of using COVID-19 support funds and checking balance?" These are the contents of consultations with AI chatbots at financial institutions. Chatbot, which used to be an additional tool for adding convenience to life, is now at the center of our lives.
Social networking sites (SNS) is an image-oriented sharing platform and can form social relationships among users. This allows individuals to create and share the contents which include their stories, ideas, reviews, opinions, and evaluations, etc. Consumers who sympathize with and trust these contents will follow them and form the relationships. Contents created and shared by individual users is more effective than advertisements delivered by brands in generating electronic word of mouth (e-WOM). Accordingly, opinion leaders and influencers who influence potential customers based on their opinions and style related contents have emerged in various fields such as health, fitness, fashion, beauty, food, and high-tech.
Customers’ service experience is related to the perceived state in the process of interacting with the target at various channel touchpoints (Kaushal & Yadav, 2023). Furthermore, positive customers’ service experiences can increase the repurchase intention of buyers by strengthening the interconnection and cooperation between buyers and suppliers in business-to-business (B2B) firms and reinforcing corporate competitive positioning.
Metaverse provides technology for people to connect, find communities, and grow businesses. Its sales have seen growth during the COVID-19 pandemic. In an era of metaverse, luxury brands such as Gucci, Ralph Lauren, Burberry, Balenciaga, and Dolce & Gabbana are trying to adapt to new changes. They launched NFT(Non-fungible token) goods, digital fashion, and virtual luxury goods on various metaverse platforms such as Zepeto, Roblox, and Fortnite. For example, Ralph Lauren in Zepeto provides various types of luxury items, immerses in virtual performances, and has a game plot interaction. As people immerse themselves in the Metaverse, they feel happy from various activities—such as watching advertisements, drinking juice, and playing with friends. Thus, what factors should be considered when the luxury brands manage the metaverse?
In recent years, with its amazing online interactive promotion ability, e-commerce live streaming has attracted the attention of theoretical scholars and practical experts. This study takes “co-presence (CP) ” and “social presence (SP) ”, which are the prominent features of e-commerce live streaming, as the breakthrough point to explore the mechanism of the influence of co-presence and social presence on purchase intention. In this study, consumers with e-commerce live streaming watching experience are taken as participants, and the method of structural equation modeling is used. It is found that: presence significantly impacts flow experience and consumer purchase intention, while the impact of the two kinds of presence (SP, CP) is variable. the promotion effect of the two kinds of presence (SP, CP) on consumer purchase intention is completely mediated by flow experience. The mediating effect of co-presence on consumer purchase intention through flow experience is regulated by e-commerce live streaming topicality, but social presence doesn’t.
Based on the metaverse situation, this paper explores the influence of perceived usefulness and usability on brand experience. The brand experience include two dimensions of sensory experience and behavioral experience. And then, based on 329 valid data collected through online experiment, it makes an empirical analysis by structural equation model and hierarchical regression. Results show that, metaverse situational perceived usefulness and usability have significant effects on customer sensory experience and behavioral experience, and sensory experience plays a mediating role in the effects of usefulness and usability on behavioral experience. Social presence plays a positive moderating role in the influence path of usefulness and usability on sensory experience and behavioral experience.
Metaverse blends the physical and virtual worlds, transforming the customer's shopping experience. This study aims to identify the psychological mechanism in the metaverse environment and the relationship between metaverse experience and consumer happiness. To identify metaverse experiences, both behavioral and functional magnetic resonance imaging (fMRI) studies were conducted. In a behavioral study, we found that consumers' happiness increased when participants were in an immersive metaverse space. In the fMRI study, we found greater activation in the medial prefrontal cortex (MPFC) and lateral occipital cortex (LOC) regions in the high level of the immersive metaverse and found a positive relationship with consumers' happiness. This paper is the first attempt in marketing to provide an integrative brain map for the metaverse experience. This brain map helps marketers better understand the consumer experience. This study suggests that only in the immersive metaverse space where virtual and physical experiences interact can consumers become one with the virtual space and maximize customer experience values.
Silicon oxide (SiOx) has been considered one of the most promising anode materials for lithium-ion batteries due to having a higher capacity than the commercial graphite anodes. However, its practical application is hampered by very large volume variations. In this work, pyrolysis fuel oil is the carbon coating precursor, and physical vapor deposition (PVD) is performed on SiOx at 200 and 400 °C (SiOx@C 200 and SiOx@C 400), followed by carbonization at 950 °C. SiOx@C 200 has a carbon coating layer with a thickness of ~ 20 nm and an amorphous structure, while that of SiOx@C 400 is approximately 10 nm thick and has a more semigraphitic structure. The carbon-coated SiOx anodes display better charge–discharge performance than the pristine SiOx anode. In particular, SiOx@C 200 shows the highest reversible capacity compared with the other samples at high C-rates (2.0 and 5.0 C). Moreover, SiOx@C 200 exhibits excellent cycling stability with a capacity retention of 90.2% after 80 cycles at 1.0 C. This result is ascribed to the suppressed volume expansion by the PFO carbon coating on SiOx after PVD.
Artificial graphites have been used in various applications, for example, as anode materials for Li-ion batteries, C/C composites, and electrodes for aluminum smelting, due to their unique mechanical strength and high thermal and electrical conductivity. Artificial graphites can be manufactured by a series of kneading, molding, carbonization and graphitization processes with an additional impregnation process. In this study, the influence of the process variables in the kneading and carbonization/graphitization process on the properties of the resulting carbon block was systemically investigated. During the kneading process, the optimum kneading temperature was 90 °C higher than the softening point of the binder pitch; thus, the binder pitch reached its maximum fluidity. On the other hand, during the carbonization and graphitization process, the structural properties of carbon blocks prepared at different heat treatment temperatures were examined and their structural change and evolution were closely described according to the temperature and divided into low-temperature carbonization and high-temperature carbonization/graphitization. Based on this study, we expect to provide a better understanding of setting the parameters for thermally conductive carbon block manufacturing.
Activated carbon fibers (ACFs) were treated by electroless plating of CuO to improve their removal performance for volatile organic compounds (VOCs). The properties of these samples(CuO@ACFs) were evaluated by X-ray photoelectron spectroscopy (XPS), BET and N2O chemisorption to determine the area and dispersion of metallic CuO. The removal efficiency for benzene was investigated by gas chromatography (GC). The breakthrough time of CuO@ACFs increased by approximately 120% compared to that of untreated ACFs at benzene of 100 ppm. CuO@ACFs removed 100% of the benzene in 20 h, indicating this material can be used as a removal technology for VOCs.