Customers’ service experience is related to the perceived state in the process of interacting with the target at various channel touchpoints (Kaushal & Yadav, 2023). Furthermore, positive customers’ service experiences can increase the repurchase intention of buyers by strengthening the interconnection and cooperation between buyers and suppliers in business-to-business (B2B) firms and reinforcing corporate competitive positioning.

• Sang-chul Son(Changwon National University, Republic of Korea)
• Yerim Chung(Yonsei University, Republic of Korea)
• Seo Chul Jang(Changwon National University, Republic of Korea)
• Kyung Hoon Kim(Changwon National University, Republic of Korea)