DEVELOPING DICTIONARY FOR SUSTAINABILITY BIG DATA ANALYSIS IN LUXURY BRAND MARKET - koreascholar

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DEVELOPING DICTIONARY FOR SUSTAINABILITY BIG DATA ANALYSIS IN LUXURY BRAND MARKET

Qi Jiang, Sang Jin Kim, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410225

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.135-136

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

sustainability luxury customer equity real-time sustainability index

목차

ABSTRACT
    Introduction
    Theoretical Development
    Research Design
    Result and Conclusion

저자

Qi Jiang(Changwon National University)
Sang Jin Kim(Changwon National University)
Kyung Hoon Kim(Changwon National University)

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