CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND - koreascholar

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CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND

Qi Jiang, Miyea Kim, Kyohong Jin, Kanghyeon Shin, Eunju Ko, Hakil Moon, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434424

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.77-79

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AdvertisementConsumer emotional responseLuxury brandSustainabilityAI image analysis

저자

Qi Jiang(Changwon National Univeristy)
Miyea Kim(Changwon National Univeristy)
Kyohong Jin(Changwon National Univeristy)
Kanghyeon Shin(Changwon National Univeristy)
Eunju Ko(Yonsei University)
Hakil Moon(United States Eastern Michigan University)
Kyung Hoon Kim(Changwon National University)

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