CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND - koreascholar

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CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND

Qi Jiang, Miyea Kim, Kyohong Jin, Kanghyeon Shin, Eunju Ko, Hakil Moon, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434424

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.77-79

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Kyung Hoon Kim(Changwon National University)
Hakil Moon(United States Eastern Michigan University)
Eunju Ko(Yonsei University)
Kanghyeon Shin(Changwon National Univeristy)
Kyohong Jin(Changwon National Univeristy)
Miyea Kim(Changwon National Univeristy)
Qi Jiang(Changwon National Univeristy)

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