DEVELOPING MEASURING ITEMS ON DIGITAL SERVITIZATION EXPERIENCE IN B2B SETTINGS - koreascholar

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DEVELOPING MEASURING ITEMS ON DIGITAL SERVITIZATION EXPERIENCE IN B2B SETTINGS

Seo Chul Jang, Joonheui Bae, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410235

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.176

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

digital servitization experience (co)creating value service-dominant logic repurchase intention capital goods

저자

Seo Chul Jang(Changwon National University)
Joonheui Bae(Kyungpook National University)
Kyung Hoon Kim(Changwon National University)

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